Stop Buying Cheap Local SEO Packages That Trigger Manual Reviews I’m Ben Fisher. If you’ve spent any time in the local search world, you might know me as one of only 14 Google Business Profile (GBP) Gold Product Experts globally. I spend my days looking at the “back-end” of Google’s Read more
I remember the exact moment I realized my map ads were wasting more budget than I could afford. Our shop was visible on the map, sure, but most clicks weren’t from our target neighborhood. Instead, they were from towns miles away, where competitors paid for those precious clicks. It was Read more
I remember the exact moment I realized I was throwing money away on bogus leads. It was late one afternoon, staring at my phone with a growing sense of frustration. Calls that should have been gold turned out to be spam or, worse, wrong-number inquiries. This wasn’t just annoying — Read more
It was a frustrating morning. I watched my Google Maps ad spend vanish faster than I could blink, all because some office staff—probably trying to help—kept clicking on my ads, unintentionally draining my budget on irrelevant territories. Have you ever experienced that sinking feeling, realizing your carefully allocated map ad Read more
I remember the exact moment I realized our map advertising efforts were costing us more than they were bringing in. It was late one evening, pouring over call logs when I noticed a pattern: countless calls from out-of-state numbers, none of which turned into actual leads. Frustration bubbled up—why were Read more
It hit me one morning during a routine review—our map ads were bleeding leads, yet our phone kept silent. I realized, painfully, that a simple geo-fence oversight was wasting half of our advertising budget. That lightbulb moment made me dig deeper into what’s really happening behind the scenes of map Read more
I’ll never forget the moment I watched my ad budget drain away faster than I could blink—clicks pouring in from neighborhoods I’d never even heard of, let alone served. It was frustrating, almost sickening, realizing that my local map ads were chasing phantom leads from the wrong side of town. Read more